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When is Apple’s next event? Dates, rumors, and what to expect

1 October 2026 at 12:16

Macworld

Apple’s September event may not have been Apple’s final event of 2026 – another launch could be coming on October 13.

Apple typically has four main event windows each year: a spring event, WWDC in June, the iPhone event in September, and sometimes a further event in October. The company rarely confirms dates far in advance, and there’s no guarantee it will hold an event in every window. That leaves Apple fans – and anyone considering a new Apple device – wondering when the next event will happen and what might be announced.

Fortunately, Apple’s annual schedule is fairly predictable, while reliable rumours often provide additional clues about what’s coming. That means we can make informed estimates about the timing of future keynotes and the products most likely to appear.

Here’s everything we know about the event Apple could hold later in 2026 and beyond.

When is Apple’s next event?

  • Next rumored product launch: October 13, 2026. An event remains unconfirmed.

Bloomberg’s Mark Gurman has claimed on X that Apple will launch its “next big thing” on October 13, referring to new smart-home products. Apple has not confirmed the date, and it remains unclear whether the company will hold an event or announce the products through its website and press releases.

Apple hasn’t announced a date for another event in 2026, but it is possible that more new products will launch at an event, or via press release, before the end of the year.

Apple has held October events in the past: in 2023, an event was held on October 30, while in 2021 Apple held one on October 18. With the iPhone Duo launching on October 22, Apple may want to avoid clashing with that launch, making the following week, beginning October 26, a plausible window for another event or product announcements.

What could Apple launch at the next event?

The rumored lineup centers on Apple’s first smart-home display, often called HomePad. Gurman describes a 6-inch screen mounted above a speaker base on a manually tilting arm, plus a separate wall-mounted version. Updated HomePod mini and Apple TV 4K models with faster processors are also expected.

Other rumored launches include new iPads and a touchscreen MacBook Pro, but this report does not establish that they will arrive alongside the smart-home products.

Apple event calendar 2026: What has Apple launched this year?

TimescaleEvent themeDatesProducts
March Special Experience2-4 MarchLaunched: iPhone 17e, MacBooks Neo, Pro & Air, iPad Air
JuneWWDCJune 8Unveiled plans for: iOS, macOS, other software, AI and Siri
SeptemberiPhone eventSeptember 9Launched: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, new Apple Watch, AirPods 5
OctoberRumored smart-home launchOctober 13 (rumored)Possible: HomePad, HomePod mini, Apple TV
Late 2026Other possible announcementsUnconfirmedPossible: Touchscreen MacBook, iPads
Spring 2027TBCTBCExpected: iPhone 18, iPhone 18e, iPhone Air 2

Apple has held three events so far in 2026, although the first was not an event in the traditional sense. On March 4, the company invited select media to hands-on “experiences” in multiple locations. In the run-up to that date, Apple launched several products via press release, including the iPhone 17e, M4 iPad Air, and M5 Pro and M5 Max MacBook Pro, M5 MacBook Air and the MacBook Neo.

The second event was WWDC, which began with a keynote on June 8. At the WWDC keynote Apple outlined the upcoming changes to its operating systems, including iOS 27 and macOS 27 Golden Gate.

In August Apple issued press releases to announce the new Mac mini and Mac Studio.

At the September 9 event Apple unveiled the iPhone 18 Pro and Pro Max, a foldable iPhone Duo, a new Apple Watch Series 12 and Ultra 4, and AirPods 5.

Apple Events Schedule 2026

Here’s when the 2026 Apple events might take place.


Foundry

FAQ


1.

How far in advance does Apple announce an event?

Apple usually announces its events around one to two weeks before they take place, although the timing varies. That means an October event could still be announced fairly late in the month. Apple may also choose not to hold an event at all and instead unveil new products through press releases, as it has done with a number of recent Mac and iPad launches.

2.

What time does the next Apple event start in U.S., U.K. and other global time zones

Apple keynotes usually start at 10 am PT. A future event would likely follow the same pattern. That translates to the following times in the countries where most of our readers live:

  • U.S.: 10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT
  • Canada: as above, plus 2 pm ADT
  • U.K.: 6 pm
  • Europe: 7 pm CEST, 8 pm EEST
  • India: 10:30 pm IST
  • Australia: next day — 1 am AWST, 2:30 am ACST, 3 am AEST
  • New Zealand: next day — 5 am NZST

The timings are generally the same for all Apple Keynotes, but can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on November 1, while in the U.K. they change on October 25).

Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.

If Apple doesn’t hold an event and instead just issues a press release, that usually happens around 8 am PT, 11 am ET and 4 pm U.K. time.

3.

How long do Apple events usually last?

Apple keynotes usually last between one and two hours and feature the CEO alongside various other Apple executives. With John Ternus succeeding Tim Cook as CEO on September 1, 2026, this will be his first major product keynote in the role.

WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.

For example, the September 2024 event was 1 hour 38 minutes.

4.

How often does Apple hold events?

There can be as many as four Apple events in a year:

  • Spring Event
  • WWDC in June
  • iPhone Event in September
  • Late Fall Event in October

This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all. In 2025 Apple only held two events, preferring instead to announce new products via press release.

5.

Does Apple take part in other events?

Apple doesn’t participate in major industry trade shows such as CES and IFA. Instead Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events’ and it streams them live online to millions of viewers.

6.

Does Apple ever announce products without an event?

Apple frequently announces products without a keynote event, often opting for press releases or multi-day announcement windows. In recent years, the company has increasingly reserved its large-scale media events for major flagship launches, such as the primary iPhone lineup in September, while using press releases for iterative updates or “chip bumps” that may not warrant a full hour-long presentation.

7.

How to watch an Apple event

Apple events are typically broadcast across several digital platforms, allowing viewers to tune in from almost any device. While the company previously restricted access to its own hardware or the Safari browser, these barriers have been removed in recent years.

You can access live Apple presentations through the following official channels:

  • YouTube: This is often considered the easiest way to watch. Apple streams its keynotes live on its official YouTube channel, which can be accessed via any web browser or the YouTube app on smartphones, tablets, and smart TVs.
  • Apple.com: The company hosts a dedicated “Events” page on its official website. For the best experience on a PC, it is recommended to use Microsoft Edge on Windows 10 or later.
  • Apple TV App: The stream is available within the Apple TV app on iPhone, iPad, Mac, and Apple TV hardware. Keynotes are usually listed in the app’s lineup a day or two before the event begins.
  • Apple Podcasts: Apple also showcases its events through the Podcasts app on Apple devices, where you can watch the video presentation.

You may also like to tune in to our Live Blog which will provide minute-by-minute text updates and analysis as products are announced.

Following the end of the event, detailed breakdowns will also be available on the Macworld Podcast, which can be found on Spotify, Soundcloud, and Apple Podcasts.

Will Apple have a second fall event in 2026?

Apple Scary Fast event

Apple

Will there be a late fall event in 2026?

The latest reporting points to a smart-home launch on October 13, although its presentation format remains unclear. Apple could announce these products without holding a keynote.

The last time Apple held a late fall event was on October 30, 2023, and before that on October 18, 2021. So while a late fall event would not be unprecedented, it has become relatively uncommon.

Right now, there is no way of knowing whether Apple will hold another event in late 2026, or whether it will continue to launch new products through press releases instead. In the past, October events have often focused on Macs, but in recent years Apple has shown that it does not always consider a dedicated event necessary for Mac launches.

What could Apple launch at the late fall 2026 event?

Apple’s next launch could focus on smart-home products, including the rumored HomePad display, an updated HomePod mini and a new Apple TV 4K. The latter two are expected to feature faster processors that could support Siri AI features.

Other possible launches before the end of the year include the rumored touchscreen MacBook Pro and updates to the iPad and iPad mini. However, it remains unclear whether Apple would announce these alongside its smart-home products, hold a separate event or introduce them through press releases.

For more information about Apple’s late fall events, read: Apple’s October Event: Date, time and what will launch.

Will Apple hold a spring event in 2027?

Apple March 2026 special experience 11
John Ternus: Apple’s new CEO.

Michael Simon / Foundry

Apple’s spring events have become increasingly unpredictable. The company has not held a traditional spring event since May 2024, although it did invite members of the media, including Macworld, to a “Special Apple Experience” in 2026.

Rather than a keynote presentation, the March 4, 2026 gathering was a hands-on showcase that followed three days of product announcements, including the MacBook Neo, iPhone 17e, and M5 MacBook Air.

Will Apple take a similar approach to spring product launches in 2027? It’s certainly possible. The format appeared to work well, allowing each product announcement to receive its own media coverage rather than competing for attention during a single event.

Apple is expected to release three iPhone models in spring 2027 – or it could be two new iPhones, with the Air and iPhone 18 merging.

Apple may also update the MacBook Air with an M6 processor in spring 2027.

When is WWDC 2027?

WWDC25

Foundry

When is the WWDC keynote?

In 2026 the WWDC keynote was on Monday June 8. In 2025 it started on Monday June 9. We expect WWDC will start on Monday 7 June in 2027.

WWDC generally runs from the Monday to Friday in the second week of June.

What Apple could launch at WWDC

WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.

In June 2027 we expect Apple to unveil details of iOS 28, iPadOS 28, macOS 28, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.

Apple sometimes announces new hardware at WWDC, usually the high-end models targeted at power users, so we could see new Macs.

Following the keynote on Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article.

What did Apple launch at past events?

So far in 2026 Apple has held an ‘experience’, which rather than being an event in the traditional sense, was a chance for journalists to get a look at products Apple had launched in the days prior, including MacBook Neo and iPhone 17e. The company also hosted the WWDC keynote on June 8, at which it revealed its plans for Apple Intelligence and Siri in iOS 27, macOS 27 and the other operating systems. Plus Apple held its iPhone launch event on September 9 at which the iPhone 18 Pro and Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 launched.

In 2025 Apple only held two events. The first was its Worldwide Developers Conference (WWDC) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches, new AirPods Pro and the new iPhones for 2025.

Apple doesn’t have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.

Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches.

In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads; a keynote to kick off WWDC on June 10; and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.

In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.).

In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.

Apple September Event

Foundry

When were Apple’s past events?

Spring Apple events have been held on the following dates:

  • 2026: ‘Experience’ Wednesday March 4
  • 2025: No event
  • 2024: Tuesday May 7
  • 2023: No event
  • 2022: Tuesday March 8
  • 2021: Tuesday April 20
  • 2020: No event
  • 2019: Monday March 25
  • 2018: Tuesday March 27
  • 2017: No event
  • 2016: Monday March 21
  • 2015: Monday March 9
  • 2014: No event
  • 2013: No event
  • 2012: Wednesday March 7

WWDC events have fallen on the following dates:

  • WWDC 2026: June 8 (8-12)
  • WWDC 2025: June 9 (9-13)
  • WWDC 2024: June 10 (10-14)
  • WWDC 2023: June 5 (5-9)
  • WWDC 2022: June 6 (6-10)
  • WWDC 2021: June 7 (7-11)
  • WWDC 2020: June 22 (22-26)
  • WWDC 2019: June 3 (3-7)
  • WWDC 2018: June 4 (4-8)
  • WWDC 2017: June 5 (5-9)

Here are the past few Apple September event dates:

  • 2026: Wednesday, September 9
  • 2025: Tuesday, September 9
  • 2024: Monday, September 9
  • 2023: Tuesday, September 12
  • 2022: Wednesday, September 7
  • 2021: Tuesday, September 14
  • 2020: Tuesday, September 15
  • 2019: Tuesday, September 10
  • 2018: Wednesday, September 12
  • 2017: Tuesday, September 12

In the past, Apple has held a second fall event on the following dates:

  • 2025: No event
  • 2024: No event
  • 2023: Monday, October 30
  • 2022: No event
  • 2021: Monday, October 18
  • 2020: Tuesday, October 13 and Tuesday, November 10
  • 2019: No event
  • 2018: Tuesday, October 30
  • 2017: No event
  • 2016: Thursday, October 27
  • 2015: No event
  • 2014: Thursday, October 16
  • 2013: Tuesday, October 22
  • 2012: Tuesday, October 23
  • 2011: Tuesday, October 4

New macOS malware masquerades as Zoom installer

30 September 2026 at 19:23

Macworld

Jamf Threat Labs has posted a report on new malware that attacks macOS. The malware installer presents itself as a Zoom installer that actually installs the app, but it also installs an infostealer dubbed CloudSyncD that works in the background to capture data and send it to the attacker.

The installation is presented as an app icon that is dragged to the macOS Applications folder, a common method of installation. However, because the malware lacks the proper signatures, macOS’s Gatekeeper will not allow it to run. To bypass Gatekeeper, the installer window has a background image with instructions for the user on how to override Gatekeeper.

The installation of the app appears legitimate and mounts as a disk image named Zoom laid out to look like any ordinary Mac installer with the application icon on the left and an alias to the Applications folder on the right. However, it also includes user instructions to bypass macOS’ Gatekeeper security,

If CloudSyncD is installed, it monitors and records data that the user has entered. It can send reports to the attackers as frequently as every 8 seconds. CloudSyncD can also be used be the attacker to remotely execute commands.

How to protect yourself from malware

The easiest way to protect yourself from malware is to avoid downloading software from unfamiliar repositories. Apple has vetted software in the Mac App Store, and it is the safest way to get apps. If you prefer not to patronize the Mac App Store, then buy software directly from the developer and their website. If you insist on using cracked software, you will always risk malware exposure.

Never open links in emails or texts you receive from unknown and unexpected sources. If you get a message that looks like it is from an entity that you do business with, check the sender’s email address and inspect the URL carefully. If you see a link or button, you can Control-click it, select Copy Link Address, and then paste it into a text editor to see the actual URL and check it.

Macworld has several guides to help, including a guide on whether or not you need antivirus software, a list of Mac viruses, malware, and trojans, and a comparison of Mac security software.

Siri may know a lot more, but it’s still not smart

30 September 2026 at 13:30

Macworld

After years of complaints about its limitations and poor overall performance, Siri finally received its long-overdue AI-centric overhaul with iOS 27. The virtual assistant now has a large language model (LLM) foundation, allowing it to comprehend natural speech and discuss a wider range of topics, uniquely analyze what’s visible on your screen, surface your personal data, and perform in-app actions when prompted.

But while Siri AI undoubtedly addresses many of our main issues with its knowledge, its position in iOS 27, while technically still in beta mode but very much available to everyone, introduces a whole new set of drawbacks. From questionable design decisions to lingering unreliability, the new Siri still has a long way to go.

Stealing the Spotlight

Spotlight Search was once one of the best tools to find any local file, launch apps, define words, run shortcuts, calculate, and much more. It was predictable, and it worked well; you swipe down anywhere on the Home Screen to reveal the search bar, start typing, and on-device results would instantly populate and update as you enter your keywords in real time. That was until Siri AI stole its spot and downgraded the entire system.

As of iOS 27, the same gesture reveals a Search or Ask field powered by Siri. Instead of immediately showing you a list of all relevant, on-device results, it now tends to highlight only one local item and prioritizes relaying your search query to Siri. You still get a button to show all results, but the overall workflow is now unintuitive and time-consuming. I often find myself quickly hitting search to locate something, only for Siri AI to take over and give me something I didn’t want.

I get why Apple decided to merge the two functionalities, but many users agree that Spotlight Search and Siri are two very different tools that serve unique purposes. Taking away Spotlight’s predictability defeats the point of the quick search feature. And don’t get me started on the smaller touch target for the Notification Center.

Ask Siri button in context menu on iOS 27

Siri intrudes on too many menus in iOS 27.

Foundry

Writing fools

Spotlight Search isn’t Siri AI’s only new home. iOS 27 also brings Writing Tools under the broader Siri umbrella, degrading the user experience in the process.

Since its initial debut a couple of years ago, I’ve actively relied on the Proofread feature to pinpoint typos and double spaces in my articles. Unlike asking an AI chatbot to proofread, it strictly amends language errors, sparing you from the infamous robotic recommendations and unwanted stylistic tweaks. It’s also less prone to hallucinating or skipping through the text.

With the latest update, Writing Tools are now part of the Write with Siri feature, which prioritizes generating text from scratch rather than simple editing. When I select a passage, the Proofread button doesn’t always show up—and manually asking Siri to proofread the selection gets me a subjective AI chatbot response rather than triggering the objective editing flow.

Even when the native Proofread button appears, its functionality has been botched. The system used to offer arrows to jump between applied edits to review and revert them as needed; I might be missing it, but it’s seemingly gone now, along with the change counter on macOS. So I have to carefully scan the entire text manually to detect the subtly underlined words where edits were made for the final revision. The whole thing is just unintuitive.

Pushy buttons

Siri AI’s takeover can be perceived across the entire system—beyond Spotlight Search and Writing Tools. You’ll notice there’s a new Ask Siri button in context menus all over iOS 27, a design choice that is both intrusive and nonsensical. Siri has a dedicated hardware button, a voice command trigger, and a new universal software gesture; it is accessible anywhere at any time through three distinct methods.

A simple splash screen or onboarding flow informing users about the assistant’s upgraded capabilities would’ve been sufficient for them to learn they can ask Siri about anything now. The same could be said about the new persistent Siri mode in the overloaded Camera app, when Visual Intelligence has long been accessible via the Control Center toggle, Action button, and Camera Control button.

Willful ignorance

Having lived abroad for half a decade, I often come across social media posts written in foreign languages. Prior to Siri AI’s launch, I’d simply its predecessor to have ChatGPT explain what’s on my screen. This would intuitively upload a screenshot to OpenAI’s servers and deliver the response through Siri’s native interface.

With iOS 27, you can still ask Siri for ChatGPT responses, but ChatGPT’s ability to see what’s on your screen is neutered. Given that Siri AI can now handle the task itself, one would shrug it off—except that Siri AI isn’t as smart as OpenAI’s offering.

Apple Translate instance in Siri AI on iOS 27

Siri AI’s ability to translate, one of the things AI is supposed to be great at, leaves much to be desired. 

Foundry

When I ask Siri AI to analyze foreign text on an image and break down the context, it tends to bring up an instance of Apple Translate, which is exceptionally unreliable at understanding casual, online lingo. So, I need to repeatedly rephrase my prompt and beg Siri AI to eventually agree to analyze the text itself using its knowledge rather than Apple Translate. This adds unnecessary friction and complication to a feature that had long worked smoothly. Siri AI is perfectly capable of handling cultural nuances and foreign slang, and its LLM-powered responses should be the default for this type of request.

Severed servers

Have you missed classic Siri’s “I’m not sure I understand” responses? You’ll be delighted to learn that they live on through Siri AI’s “Something went wrong” error message. While the AI chatbot now does understand most queries, the service frequently gets interrupted and disconnects from Apple’s servers. This often forces you to start over a conversation, which is particularly problematic given that Siri AI cannot recall previous conversations or build and maintain a memory.

Beyond randomly slowing down or failing altogether, the Siri app itself feels half-baked. The interface isn’t as fluid as other native apps, and it sometimes silently defaults back to asking Siri while conversing with the in-app ChatGPT model. Other annoyances include repeatedly mishearing voice commands and asking for clarification on whether I meant X or Y—an issue I never encountered with the old Siri. The app could also use a true voice mode and fewer or more subtle “I’m an AI, please verify info” alerts.

Siri AI disconnecting on iOS 27

It’s still in beta, of course, but Siri gets tripped up far too often.

Foundry

Whatcha say?

The Siri app’s poor performance is even worse when accessing it from your wrist. watchOS 27 infamously dropped support for all Apple Watches older than the Series 9—presumably to ensure fluidity. Nevertheless, Siri AI is almost unusable on all recent models, taking much longer than before to perform basic tasks and often failing completely. Given that complaints are all over the web, this certainly isn’t an isolated bug. Virtual assistants are designed to speed up life and make it easier, and sadly Siri AI is failing at its core purpose.

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